Subscription marketing has emerged as a powerful strategy that revolutionizes the way businesses connect with customers and drive sustained success. Unlike traditional transactional models, subscription-based approaches focus on building long-term relationships and fostering customer loyalty. This essay delves into the concept of subscription marketing and explores how businesses...
COLUMNIST
By UKA NWAFOR – Language, the bedrock of the potential developments of both the individual and the society, is one phenomenon which has human thoughts in gaze. It’s a generator of ideas and concepts; it is assumed that effective ideas are possible only when an acceptable pattern of use...
Very few presidents get the unhappy privilege of previewing the full gamut of worries that will torment their presidency all within their first 100 days. President Bola Tinubu is lucky to belong in this rare collection. In less than a hundred days in office, he has faced challenges in...
The marketplace landscape is ever-evolving, shaped by consumer behavior, technological advancements, and global events. As we approach the highly anticipated 2023 biggest market season, businesses and entrepreneurs must prepare meticulously to capitalize on this opportune moment. The convergence of festive seasons, holidays, and special events during this period presents...
Influencer marketing has emerged as a formidable force in the digital era, transforming the way businesses connect with their target audiences. With social media platforms becoming an integral part of daily life, influencers wield significant power in shaping consumer perceptions and behaviors. While influencer marketing has matured over the...
Nick Agule Twitter: @NickAgule Email: nick.agule@yahoo.co.uk Facebook: Nick Agule, FCA 01.08.2023 Introduction President Bola Tinubu addressed the nation yesterday, Monday, 31st July 2023 on the state of the economy which is great and a refreshing departure from the previous government where we hardly heard directly from the President. It...
By UKA NWAFOR – It seems the grammatical blunder is worse in the use of verbs than possible in others. It is NOT ‘felicitate with, clap for him, ordered for, requested for, emphasise on, comprise of, ’ etc, as a great many users usually say or write. Many don’t...
Nigeria’s immediate past president, Muhammadu Buhari, has a tragic sense of humour. His unrelenting indifference to the condition of the humanity of his compatriots often came out in the things he decided to make important or ignore. One of them is his kinship attachment to Niger Republic. In the...
By UKA NWAFOR – Language, like I’ve always said, is quite a peculiar phenomenon to every people. And this peculiarity always reflects in the modality of thoughts and perceptions into which the language moulds and weaves the people. Idioms/sayings, being the business at hand, are particulars with which every...
We all know that starting a new business is not a child’s play or a decision you make overnight. It takes a while lot of research . First if all you weigh the pros and cons of it. Entrepreneurship is an endeavor that requires an extensive and exhaustive research....
Tomorrow, I shall be 70. I call it the 70th checkpoint. A friend calls it climbing to the 7th floor even though I do not know how many floors there are. It would be at exactly at 9 am tomorrow. It was at that hour on that rainy July...
The dictionary definition of empathy is the action of understanding, being sensitive, and genuinely experiencing the feelings, thoughts, and experiences of others. In this context of Customer service, it is putting yourself in your customer’s shoes, identifying their problems and trying to solve while acknowledging their pains too. Again,...
Small and Medium Enterprises (SMEs) in Nigeria can maximize their business potential by effectively leveraging a digital business model. Here are some key strategies for SMEs to consider: Online Presence: Establish a strong online presence by creating a professional website that showcases products, services, and relevant information about the...
The office of National Security Adviser in Nigeria has acquired a string of curious myths. Think of a public office somehow above open discussion by citizens except in whispers and hushed speculations. Imagine a department of state that can interfere in the affairs of other departments without much qualms...
The federal government has recently announced the outbreak of anthrax in some West African countries including Northern Ghana, Burkina Faso and Togo. The deadly disease already claimed the lives of humans and livestock. Consequently, this necessitates the need to alert members of the university community to take precautionary measures...
Introduction In the fast-paced world of digital advertising, staying ahead of the competition and effectively scaling your brand is crucial for long-term success. With the emergence of meta ads, a powerful advertising strategy that combines the strengths of traditional advertising with the targeting capabilities of digital platforms, brands have...
Entrepreneurship is a risky, brain draining business but potentially a rewarding endeavor. Entrepreneurs face multiple risks such as bankruptcy, financial risk, competitive risks, environmental risks, reputational risks, and political and economic risks. Entrepreneurs must plan wisely in terms of budgeting and show investors that they are considering risks by...
In the dying months of the Buhari administration, an upsurge in terrorist activities in the Nigerian North East led to a resurgence of the debate as to whether Nigeria needed to engage foreign mercenaries in its war against jihadist terrorists in the country. The debate was not new. It...
In Nigeria, several dental clinics stand out for their excellence in providing quality dental care. These clinics have earned a reputation for their skilled professionals, modern facilities, and patient-centered approach. These are the list some well-known dental clinics in Nigeria based on their reputation and customer reviews: Luxe Dental...
Introduction: As the year progresses, it’s essential for businesses to prepare and strategize for the upcoming holiday shopping season, specifically for two major events: Black Friday and the December holiday season. These periods offer immense opportunities for businesses to boost sales and revenue. However, to make the most of...