When I joined A&M Group three years ago as the company’s Chief Marketing Officer, I knew building a purpose-driven culture and marketing strategy would require both hard work, authenticity, resilience, productivity, spirit of team work and strategic planning. But being an authentic and a Marketing strategist wasn’t always easy...
COLUMNIST
Under the Buhari presidency, Nigeria’s security police, the DSS , has gradually acquired a political costume. Like all adept political masquerades, the DSS chooses its moments and sides. At one such moment during this president’s first term, the agency woke up one morning and sent out hooded goons to...
Easter holiday is almost here and you as a business owner, vendor or brand influencer, need to be smart with your Easter marketing efforts. The majority of businesses have now realised the importance of seasonal advertising and the failure to prepare festive collaborations with organisations you are friendly with...
The ballot elections are over now. The next stage of Nigeria’s democracy warfare will soon shift to courtrooms at various levels of the judiciary. The morning after, we are in a nation that looks and feels more like the scene of a recent battle. After the bitter fights, now...
“Once again, the kingdom of heaven is like a net that was cast into the sea and caught all kinds of fish. When it was full, the men pulled it ashore. Then they sat down and sorted the good fish into containers but threw the bad away. So will...
I am still amazed at the way some business owners run their businesses. Recently, I ran into an old school mate of mine. The last time I saw her was a decade ago. After reminiscing on our old school days and some pleasantries, we, of course, had to do...
Yesterday’s governorship election closed a season of anxiety over democracy in Nigeria. After 24 years of democratic transitions, imperfect as they may have been, Nigerians have a right to claim that they now live in a democratic country. Even American democracy is still reeling from the injuries of Donald...
Last weekend, I drove to Wuse market in Abuja to get some groceries and I met a man corporately dressed in well tailored black suits, tall and dark in complexion. I noticed he was a hawker, can I call him a corporate tiger nuts seller? Oh yes, he is...
From all indications, the Supreme Court will likely decide the outcome of Nigeria’s tightly contested 25th February presidential election and, in some senses, the judiciary could be on trial. The main opposition parties have mounted legal challenges to the results declared by the Independent National Electoral Commission (INEC), but...
In a bid to retain power beyond 2015, former president Goodluck Jonathan ran a campaign with a somewhat foolish and simplistic slogan: “Neighbour to Neighbour”. I believe the aim of it all was to emphasize the sense of communal good neighbourliness that had been the kernel of national unity...
Entrepreneurship is the vehicle that drives creatiion and increase in employment opportunities and it fuels economic growth. It’s an important source of job creation and opening career opportunities for both women and men. However, women are less likely to have successful enterprises or businesses than men. In women Entrepreneurship,...
“Once again, the kingdom of heaven is like a net that was cast into the sea and caught all kinds of fish. When it was full, the men pulled it ashore. Then they sat down and sorted the good fish into containers but threw the bad away. So will...
It’s a no longer news that entrepreneurs are tagged ” Suffering and Smiling,” compared to their counterparts working as civil servants. It is truly a lonely and a tough journey to embark on. You know why? Read on! Let me begin with my friend Adaora, who left for abroad just to do...
As a journalist, I juggle with more than one job. I am a distributor and marketer for a brand and an influencer too because I want more sources of income. The portfolio career gives me more than what I earn. To me, it’s a working style where you combine multiple streams of income...
Believe it or leave it , 70% of new businesses and startups will fail for one reason or another within the first five (5 ) years of getting started. Approximately 46% of small businesses fail in the first three years, 70% fail within five years, and 43% make it...
First and foremost, what is personal branding? Personal branding is the process of defining and promoting what you stand for as an individual. That is, you market yourself, build a name recognition for yourself and create a relationship with other customers. Your personal brand is a culmination of the experiences, skills and values...
“…Such large crowds gathered around Him that He got into a boat and sat down, while all the people stood on the shore. And He told them many things in parables…”(cf Mathew 13:1-22) The Word of God is a seed and a potentially mighty seedWhen God’s Word is uttered,...
I’m Andrea Okoye. I have written for this renowned newspaper, NATIONAL ACCORD a decade ago and this is a big come back and for the better. In this outing, I will be covering Entrepreneurship. The page shall be called MARKETGIRLAFRICA, under which I will bring over 10 years of marketing and entrepreneurial...
Nigerians are a very impatient people. Our hunger for instant outcomes should have made us the nation that invented the microwave oven. But our impatience is directed at other ends. We can at least content ourselves with the many unusual things that we have reinvented and perfected our instincts...
The general atmosphere of violence and anarchy threatening to overwhelm the South East portends ill for our national security. A spate of senseless killings, random arson and general insecurity has since become a veritable signature of the region in recent years. The trend has recently intensified. The subsisting regional...